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Wealth with Intention

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Principles of Sound Investing: The Courage to Hold Through a Downturn

Courage is the principle people picture wrong. It sounds like a bold move made at the bottom of a crash. In practice, it is almost always the opposite: sitting still while every instinct you have argues for action.

A historical perspective helps inform and guide investment decisions, and I have written about how that pairs with the investing principle of consistency. But perspective alone is not enough. Holding a disciplined position through uncertainty and fear takes something more, and that is where courage comes in.

The short answer

Courage in investing is the willingness to keep following your plan when the market gives you every reason not to. It is rarely dramatic. It usually means continuing contributions during a decline, rebalancing toward what has fallen, and declining to move to cash because the news is loud.

  • From 1984 to 2019, the S&P 500 Index had at least a 5% intra-year decline in every year but two. The median intra-year decline over those 36 years was 9.6%.
  • Equiti
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