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Wealth with Intention

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Principles of Sound Investing: Why Consistency Beats Market Timing

Consistency is the least glamorous principle of investing and the one that does the most work. Staying invested through a downturn is not passivity. It is a decision, and for anyone with a meaningful portfolio, it is usually the highest-value decision you will make all year.

When you listen to financial news commentators, markets can feel capricious and arbitrary. Over the short term, that is fairly accurate. Over the long term, a handful of universal principles tend to govern results, and they guide every wealth management and investment decision we make at Intentional Wealth Partners.

The short answer

Investors who stay invested through volatility have historically captured returns that investors who move to cash do not. Over the 30 years from 1996 through 2025, an investor who missed just the 10 best days in the S&P 500 Index would have seen their return cut in half. Missing the 30 best days would have reduced the return by 84%. The best days cluster tightly around the worst ones...

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